With many types of stores available in the same building as transport, Digital Signage is a logical step to promote each other.
The transport sector was one of the first industries where Digital Signage really started. With a large number of passengers who are all looking for information, Digital Signage screens are now a must to inform travelers. From bus stations to train stations to airports, real-time information is essential to guide and promote the flow of passengers.
By offering travelers the most up-to-date information, they quickly arrive at their final destination. Showing the arrival / departure is the best way to inform passengers when and where they should be for their journey or flight. Of course, delays, emergencies and cancellations can also occur. With real-time updates, news and information about these changes can be distributed anywhere and quickly, so that customers can be kept informed. Digital Signage is also a good solution to inform travelers about for example nearest hotels or customs rules, such as what may or may not be included on a flight.
Digital Signage is there to optimize the experience for those who are traveling, but it can also help generate revenue for transport nodes themselves, for example with a freestanding outdoor advertising display you can sell much more advertising space if you place them in areas with many visitors compared with signage with static prints (posters). With many types of stores available in the same building as transport, Digital Signage is a logical step to promote each other. The advertising possibilities are unlimited within environments like this.
The further development within transport owing to Digital Signage is to come to a more automated system. Touch screens are required to facilitate this. Self-service vending machines and self-service check-in kiosks are a must-have in every transport environment. Only the best commercial grade touchscreens that use PCAP or infrared are suitable in environments like these.
Contact us and we will discuss the Digital Signage (Narrowcasting) solution that will benefit you.