Why can not you use a TV for narrowcasting or digital signage?


We get the question very often: ‘Can I just use a TV?’. Our standard answer / advice is: No! But why not? A consumer TV is simply

cheaper and contains more options. A good argument in times of crisis. However, you really do not want to use TV within your (new) narrowcasting system. Use professional monitors specially made for this application. You want arguments? I will give you a few:

Televisions are not built to be on for 24 hours. Okay, there are families where the television seems to be on day after day. However, such a television will not be on for more than 15 hours a day. A narrowcast screen has been built to be on 24 hours a day and 7 days a week. The screens do not get overheated and do not wear out faster. That does happen with TV sets

At companies, shops or public places, these are the minimum hours of play per day. Sometimes non-stop. TV then quickly show deterioration of the image and color. Monitors, on the other hand, are made of high-quality components that can handle such long playing hours with ease, and often have additional fans and other applications to keep everything cool, even if the screen is on all day long.

The screen of a television is good enough to watch a series in the evening or to follow the news. A television ages over time. The image starts to vibrate, the colors fade. This happens much less quickly with a professional monitor. The narrowcasting screens have a minimum of 50,000 burning hours. That is because you use LCD or LED. And that’s a lot more sustainable.

TVs are not nearly as bright as desired. A monitor is specifically designed to convey the message as clearly and clearly as possible. The light output is therefore specially tailored to the environment and the viewing angle is many times greater. There are even special outdoor screens which have a much higher light output, so that your message is still visible while the sun is burning outside. A TV in such a place is completely out of the question. And a TV in Portrait mode (standing) is simply a no-go.

A television is not necessarily linked to the internet. You can now put a box between the router and the television that makes an internet connection possible. The primary purpose of a television is in any case to transmit broadcasts and programs from the television cable, a dish or the digital box. A narrowcasting screen is linked to the internet by default. That is why you can easily change something or put it on the screen. There is no need for cables or intermediate boxes. That would not be useful. You can just remotely control what you should see on the screen.

Talk about cables. Televisions are generally not wireless yet. We plug the cables behind the television box. Now, narrowcasting screens are also not wireless, because they also need power. The producer has, however, taken into account the neat removal of the cables. So that such a screen looks neat in a store, shop or business.


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