What is the purpose of Digital Signage?

What is the purpose of digital signage now?

Digital Signage is usually used for three purposes: promotion, entertainment or internal communication. The content of Digital Signage can contain moving texts, graphic images and videos.

Due to the dynamics of the content, more attention is drawn than with a static poster. The digital messages can be sent efficiently from one management platform to all screens. The content can be tailored to time, location and target group. As a result, the promotion of products can be tailored to the customer’s profile, waiting times can be mitigated by attractive and local content, or employees can be communicated effectively.

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