What is Digital Signage?

Digital Media Display touch screen

 

There is no easy way to define Digital Signage. In fact, it is a way to communicate information outwards. Whether it concerns promotions, internal communication, or other information. The term Digital Signage can mean many things for different people.

Some see it as a sort of screen, some will say that it is a kind of software or media player, others will say that they are all three. A good example of this is our all-in-one Android displays, which contain all three elements in one. From big to small, touch or no touch, or from static to interactive; the reach of Digital Signage solutions is enormous.

How do I use Digital Signage?

There are two different ways to use and manage your Digital Signage screens. The first is via plug & play and the second way via a CMS (Content Management System). Plug & Play is the stand-alone solution. Copy images and videos to a USB stick and place them in the display, the content is copied and once the USB is removed, the content is played in a loop. Via the CMS, users can log in and upload the content directly to their screens via our online CMS portal. This way you can directly and remotely update multiple screens that are located anywhere in the world.

What are the advantages of Digital Signage?

The use of Digital Signage offers many advantages; whether you replace traditional signage or introduce Digital Signage in an area where there was no signage before. Some of these benefits include;

  • Display a variety of images and videos to deliver your message.
  • Display web pages / RSS feeds with live information to keep viewers informed.
  • Unlimited updates and the elimination of costly printing costs.
  • Increase profits through targeted advertising for certain products / services / promotions.
  • Meet customers’ expectations with modern Digital Signage screens.
  • Bring interactivity to projects or campaigns using touch screens.

 

Where can i use Digital Signage?

Digital Signage is mainly in public space, especially because it works best when it is aimed at its target group. A whole range of different solutions are available, depending on the location of your signage. For example, if you wanted Digital Signage in your shop window to attract passing trade, then an Ultra High Brightness Monitor would work best to counteract the natural sunlight and the heat that this entails. Digital Media Display can advise you to place the right screen in the right place.

Who is using Digital Signage?

Digital Signage is so versatile that it can be used in many different industries. Digital Signage has a natural affinity with advertising, so it’s no surprise that the most important sector is retail. The QSR sector (Quick Service Restaurant) has seen enormous growth in the use of digital menu boards. From health care, hospitality, businesses and education – all these different industries use Digital Signage. This is the new way to communicate information and messages. Digital Signage technology is now more accessible than ever for small and medium-sized businesses.

Communication is the core of Digital Signage. The ability to communicate messages and ideas in the digital age is of vital importance. In a world dominated by smartphones, tablets, laptops and computers, Digital Signage screens allow you to express your message in your own way.

We have created this blog as a source of information to start with Digital Signage, but there are more things to consider when it comes to Digital Signage. Like what is my budget for my Digital Signage solution? How are the screens mounted? Do I have suitable content ready? Can I also outsource the right content creation to you? These are still some important questions that you may want to ask for. The most important thing is that you do not stay behind and choose the best way to communicate your important information to the outside.

For more information about our Digital Signage solutions, please contact us at +31-85-3032172, info@digitalmediadisplay.nl or via our contact form

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